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It's never cool when you get scrubbed but it happens to all of us. Also, do you know why Facebook seems to follow you everywhere?
18/06/2018  - Images not loading? No problem, just read in browser.

12 Lessons from Depesh Mandalia on how to run a Facebook Ads Agency. Scrubbing, shaving - you've heard it, and probably experienced it. It sucks so you have to learn to deal with it. We found some suggestions - the backup is dissing the network or advertiser like the one and only, Steve Jobs.

Can you ever avoid getting scrubbed?

Anyone who’s ran a decent amount of campaigns has been scrubbed at least some of the time.

We think it’s something unavoidable when you are an affiliate - sometimes traffic quality and ROI don’t add up for affiliate networks or advertisers, so they will balance the equation instead of pausing you.

Question is, what if you are pretty darn sure the lead quality is good?

It’s not an easy position to be in - as an affiliate you have very little leverage most of the times.

That’s why we find this discussion in Purple Knowledge Lab Group quite interesting. Nifal Adam is one of those affiliates who’s pretty sure quality should be good.

He uses DOI and buys premium traffic. Yet the advertiser is claiming 20% of his leads are fraud - that’s a pretty extreme claim.

The key questions to ask yourself are:

  • Do you trust the network?
  • How long do they know the advertiser?
  • How long did they wait to inform you of lead quality?

The comment section is a nice conversation on what to do to avoid this, and how to deal with it now that it has happened. Check it out!

An “Oopsie!” from Facebook Messenger

The Twitter FB Messenger account instructed followers to chat with “Tes, the host of the new @WestworldHBO experience on Messenger” and linked to a Messenger account - messenger.com/t/westworld.

The idea behind it was to promote the new HBO Westworld messenger account. The problem was that “Westworld” was a Kentucky woman named Lisa who got her inbox flooded as a result.

At least Facebook’s messaging system filtered the messages as “message requests” which Lisa could just decline.

Facebook confirmed the mistake and added “...we’re sorry for any trouble or confusion this caused”.

Seems Zuck is doing a good job teaching his employees how to deal with uncomfortable situations.

Oh, and be careful where you link people when doing Messenger marketing.

12 Lessons From 12 Months of Running A FB Ads Agency

OK, let’s go to something more useful.

You might have already heard of Depesh Mandalia - he’s the founder of the Facebook Ads Experts Academy group, and he has been running a FB Ads agency for over a year now.

He shared in his group the 12 lessons he learned - and it’s not a short post, it’s actually quite detailed, rich in advice.

From tools to use in a team, to how to hire and how to treat clients, and how to create your company’s mission - he talks about all of it.

The cool thing is this doesn’t apply to Facebook only. It’s great advice if you want to be more than a solo-affiliate.

Working in a team, working with other people as customers - the general advice will apply there too!

Most popular country for advertisers bans FB

That was sarcasm in the headline - just in case you thought USA is banning Facebook.

It’s actually Papua New Guinea that is banning FB for a month. The reason?

Cracking down on “fake users” and studying the effects the website has on its population.

Obviously, this has 0 short term effect, unless you are the only person advertising there.

It’s still interesting to see a whole country banning the social network.

“Why is Facebook listening to my conversations?” Answer: The Baader-Meinhof Phenomenon.

Baader-Meinhof is the phenomenon where one stumbles upon some obscure piece of information and soon afterwards encounters the same subject again.

The phenomenon is connected to the experience of having a highly meaningful coincidence, such as having someone telephone you while you are thinking about them.

But it can also be thinking or talking about something and then seeing an ad for it on Facebook.

Considering how many words, names, and ideas a person is exposed to in any given day, it is unsurprising that we sometimes encounter the same information again within a short time.

What we fail to notice is the hundreds or thousands of pieces of information which aren’t repeated.

Some people experience it as creepy if they have a conversation with someone about a restaurant and shortly after see an ad about it on Facebook.

What people neglect is a bias called selective attention. It’s a better story to talk about a restaurant and seeing an ad shortly after, than talking about a restaurant and nothing else happening.

You only pay attention to the first story.

So even if you don’t go crazy and target people with specific ads when they are in an emergency room, you cannot completely avoid looking creepy to your customers.

The human brain has trouble interpreting coincidences properly and often falls victim to cognitive biases.

Next time someone asks you, the super affiliate, if FB and Google are listening, you know what to tell them.

The machines will take over your campaigns!

That’s what Movyl Technologies wants at least - they have just unveiled their artificial intelligence-based social marketing platform to automate labor-intensive tasks.

The company says the platform automates composing, curating, scheduling and publishing content; engaging with influencers listening across channels and analyzing social campaigns.

In other words, “a whole lot”.

Where are marketers left, if Movyl is successful?

Strategy and creative vision. Higher level stuff, instead of the copy/pasting content and numbers.

Their AI also gets better as it gathers more data, and learns customer preference from all the previous interactions.

Sounds very useful for people running big social campaigns - and we bet it will also have some funny fails in the content it serves… at least until it learns better.

POOLSIDE CHAT
Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
How to diss like Steve Jobs

Aside from being regarded as one of the leading entrepreneurs of our time, Steve Jobs also had a way with words.

He was not afraid to speak his mind, and that created a few memorable quotes, many of which is him insulting others.

Whether you need help one-upping your best friend’s latest burn or just want to have a laugh at what one of the co-founders of Apple said publicly, give this piece a read.

You can learn...

The best way to ask someone to work for you
“Everything you have done in your life is s---! So why don't you come work for me?"

Best way to give feedback
"The products suck! There's no sex in them anymore!"

And the best way to build company culture

"It's better to be a pirate than join the Navy."

 
 
 
 

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