20/01/2019  - Images not loading? No problem, just read in browser.

Affiliates give their input on hottest traffic sources right now. The paid FB thought experiment. Facebook also clarifies (kinda) what data they collect, some tips for Instagram and a crypto-heist that was caught on livestream.

What’s hot? These traffic sources, that’s what!

A member of the Purple Knowledge Lab Group asked: Which traffic source is in your opinion the easiest to optimize and requires the least amount of money to make profit in affiliate marketing?

The clear winner was AdWords Search with 19 votes. Facebook and pop are 2nd and 3rd, without much between them, 10 and respectively 9 votes.

Surprising results we’d say - we don’t doubt AdWords Search as being extremely powerful but it’s also not a cheap option. It might well be the highest ROI
once you know what you’re doing but doing it right is a different story.

The question is also specifically for affiliate marketing - which means not the friendliest and clean offers, which is another minus for AdWords in our view.

That said, it’s very valuable to know where people are coming from when giving this answer. That way you know which point of view applies most to your situation.

So we certainly recommend joining in on the discussion in the Purple Knowledge Lab Group.

A traffic type we’ve heard more and more about is push notifications. In a way it’s a progression from regular pops. PropellerAds has been recommending them to affiliates, and STM Forum moderator mrbraun wrote a comprehensive guide on how to run offers on this traffic.

If you are looking for what can be the next hot traffic source/type, maybe give push notifications a try.

Paid Facebook subscription? Why, how, and what does it mean for the FB business.

In the congress hearing Mark Zuckerberg got asked about Facebook’s monetisation methods and besides the famous "Senator, we run ads" answer Zuckerberg also kept the door open for a paid version of Facebook in the future by saying "We don’t offer an option today for people to pay to not show ads".

How would a paid version look from Facebook’s perspective?

Since Zuckerberg also pointed out that there will always be a free version of Facebook we can assume people who cannot really afford to pay ~$10 per month will stick to the free version and only people who are richer than the average person will consider opting out of having ads all over the place for a fee.

But those are the people with the highest customer lifetime value for advertisers.

Are Facebook users ready or willing to pay for social media like for Spotify and Netflix? It’s an interesting thought experiment about which you can read more in this TechCrunch article.

We think it’s much too early to go too deep into such speculation but it’s worth the time keeping yourself in the loop if you buy ads on Facebook.

What else is brewing at Facebook?

One question that kept popping up during the hearing was "What data does Facebook get from other websites?".

Now Facebook has kinda answered it in their press release.

One thing it doesn’t address is what happens when you’re not a Facebook user but visit these websites. Facebook still collects data on such website visitors, and they cannot opt out of it.

Instagram is not Facebook! Don’t advertise like it were!

Facebook Inc. does own Instagram, the app, but it’s very different from the Facebook app. It’s often very comfortable to just reuse Facebook content and post it on Instagram too, then give it a boost and hope for the best. Sometimes it works, most often it doesn’t.

We ran into a great article by Content Marketing Institute, that gives 4 tips on what content is best for Instagram.

  1. User generated content - content that encourages your viewers to create their user-generated posts featuring your product or message.
  2. Contests - Running a contest to give away some products always attracts users’ interest.
  3. Show the application of the product - show users how to use your products in their life.
  4. Tell a story - create a story with your product

Combine them all for bigger impact.

If you’re doing Instagram, or want to get better, check out the full article here - includes examples for all these tips.

How to NOT sell

Yesterday we told you which words and phrases to use if you want to boost your sales and linked to an article that put the word "probably" in the category "the good stuff".

Today we talk about the words "that cost you a lot" and guess which word made it in the list - "probably".

The list also contains "we", "think", "if", "small" and "only". This goes along with what we said yesterday.

Talk about your customer, not about yourself or your company (
we). Be confident in your words (think, if, probably) and don’t make yourself smaller than you are, even when it comes to pricing (small, only).

Context matters. While you should avoid "probably" in general, it can be beneficial to use it when talking about the future or talking about uncertain scenarios to show you’re assumptions about the future are somewhat realistic and you’re not overselling everything.

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
Gone In 60 Seconds - The Crypto Heist

Ian Balina is a popular crypto YouTuber with over 100k subscribers… And he got hacked… On livestream… for $2 mil.

The short story is that he showed his recovery email on stream. It was his college email, which he was warned was already compromised.

Using this email, someone logged into his main Gmail and used his private keys stored in Evernote to transfer $2mil worth of various coins.

Expensive lesson for him, and hopefully everyone is reminded yet again to secure their crypto properly. Good ol’ paper, still useful in this high tech age!

We have to point out the irony in his YouTube banner that says "Hacking The System".

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