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Payments directly in Instagram! Google successfully blocking unwanted autoplays. A brief look at GDPR for affiliates and some suggestions for how to tackle possible issues. We've selected our top 3 affiliate superhero names from your submissions! And What The Aff... is reading is back.

Instagram Payments Coming Soon?

A TechCrunch reader tipped the website that Instragam might be launching payments.

When TC reached out, a spokesperson confirmed that native payments for booking appointments like at restaurants or salons is now live for a limited set of partners.


The feature allows you to connect a debit or credit card to Instagram and then shop away!

It’s going to be very interesting for e-commerce and "Shoppable Tags". Imagine Insta-checkout, not needing to leave the app anymore, just tap-tap-tap, done.

Anyone doing e-commerce is going to be celebrating - and this could be another reason to look into the vertical if you haven’t already.
An Update On Chrome’s War On Unwanted Auto-Plays

On 19th April we mentioned that Chrome will block auto-playing videos with sounds.

Now, Chrome came out with some stats on this and about half of unwanted auto-plays are being blocked.

The article from VentureBeat also explains how Chrome decides whether to block autoplays or not..

"Chrome decides which autoplaying content to stop in its tracks by learning your preferences and ranking each website according to your past behavior.

If you don’t have browsing history with a site, Chrome allows autoplay for over 1,000 sites where Google says the highest percentage of visitors play media with sound (sites where media is the main point of visiting the site).

As you browse the web, Chrome updates that list by enabling autoplay on sites where you play media with sound during most of your visits, and disables it on sites where you don’t."

Just 2 days ago we reported that pops are seeing some tougher times with the Chrome 66 update.


Now we see one of the reasons why.

Do you have GDPR nightmares?
Hopefully not!

For anyone who doesn’t know already, GDPR stands for General Data Protection Regulation. It’s a major change to data privacy regulation in the EU.

We are not lawyers or experts on it but we do know that a good bunch of affiliates will be affected by this, either directly or indirectly.

From our research, the biggest thing is that users have to consent to every bit of data that is being used, for how it is being used, if it can be shared or sold and must have the right to easily opt out of this, just as easy as they opted in.

Oh, and it must be clearly opt-in, not opt-out flow.

This is likely going to make quite a mess for leadgen campaigns. Even if you only host a pre-lander and the users don’t share their info with you, it might still affect you. Using the Facebook Pixel or Google Analytics counts as collecting data!

Furthermore, if your offer owner is not GDPR compliant, they can get fined 4% of their worldwide turnover or 20 million euros, whichever is higher - think if they can pay you after this!


This all sounds scary as hell. And for some companies it is hell - a Forbes article estimates US and EU companies spent $9 billion on lawyers to try and be compliant.

OK, so what’s the deal for affiliates?

Do you have EU citizens visiting your website? The GDPR applies to you regardless of where you are.

Do you use the FB Pixel, Google Analytics or any other similar tools? Visitors of your website must be aware of this.

Your main action point regarding this should be to get in touch with your affiliate network and ask what are they doing about the GDPR.

We think you don’t have such a big risk as an affiliate but if a network or offer owner is not compliant, they risk being fined to death, therefore not being able to pay any affiliate.

Tools To Make Your GDPR Life Easier

We’ve found 2 tools that can make your actions regarding GDPR clearer. The caveat is that neither website takes responsibility if something is not compliant - but neither do most lawyers.

First one is called iubenda and it’s a Privacy & Cookie Policy Generator. It creates a nicely structured and easy to read policy.

You can see it in use on the STM Forum website.

Second one is a checklist of what you have to usually do depending on which category you fit in for all the GDPR mess.

It’s simply called GDPR Checklist and it’s made by a small team from Belgium to help out others in the same situation as them.


We repeat: Neither are guaranteed to make you compliant, but they take you in the right direction.

POOLSIDE CHAT
Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
 
The GDPR in one sentence: "Preaching water, drinking wine."
Affiliate Superhero Names

On May 1st we asked you: What would your affiliate superhero name be?

Here are our favourites from your answers.

King Farmer
Cloak Master
Optimize Prime

What The Aff… is reading

Here at What The Aff... we enjoy reading books on business, economics, psychology, marketing and the likes.

We basically always have one book we are reading and very little off time.The ones we find very good, we’ll share with you.


Manu is reading the GDPR. OK no, he’s actually reading How To Lie With Statistics by Darrell Huff.


"A short and very entertaining read on how misinterpreting statistics or misrepresenting them visually can be used to distort reality. For example truncating the bottom of a line or bar chart, so that differences seem larger than they are, or by representing one-dimensional quantities on a pictogram by two- or three-dimensional objects to compare their sizes, so that the reader forgets that the images do not scale the same way the quantities do. A very useful book for marketers, indeed!"
 
 
 
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