New ad placement on FB, great for e-commerce. Audience Network gets an upgrade too. We want to get your feedback on some WHAT THE AFF... swag!
20/01/2019  - Images not loading? No problem, just read in browser.

Three novelties from Facebook - new ad placement, upgrade to the Audience Network and funding their own content creation. Solving the challenges you have as a marketer - writing for "wants", not "needs" and where do you draw the line? We're bringing some swag and need your input! Finally, Indian porn celeb involved in crypto scam...

Publishers on the Audience Network, rejoice! Advertisers… not so much?!

Facebook announced the availability of Audience Network to bid into auctions for in-app advertising.

Currently, ad networks are called one-by-one until an in-app ad is filled, determined by historical average CPMs rather than which buyer is willing to pay the most.

With this method, the advertiser willing to pay the most often times gets overlooked.

Introducing app bidding enables app publishers and developers to establish an open auction over their ad inventory.

All advertising networks are called simultaneously and the highest bidder for the placement wins.

The new app bidding system got tested over the past several months with several publishers around the world and saw a revenue increase of up to 20% for them.

What’s good news for publishers is less good for advertisers. More revenue for publishers means higher CPMs for advertisers.

Facebook is happy as well since the auctions will lead to a “better ad experience for people” - Translation: more money for Facebook.

And yet another ad placement on Facebook

In 2016 Facebook introduced Marketplace, a place for people to buy and sell locally.

Over the past several months, businesses were able to list a variety of offerings in a testing phase.

Over the next few weeks, all advertisers targeting audiences in the US, Canada, Australia and New Zealand will be able to run ads in Marketplace using the traffic, conversions, product catalog, video views and reach objectives.

People in the Marketplace are already in shoppingmode, so it’s not surprising that businesses reported higher conversion rates and higher return on ad spend.

To extend your ads to the Marketplace you need to select Automatic Placements, so that your ads appear across various placement options like News Feed, Instagram, Messenger, Audience Network and Marketplace.

Facebook partners with news outlets for content creation on its platform

Last year Facebook launched its video content section Watch and is now creating a news section for it.

The initial lineup of news programming got revealed and includes a mix of daily briefings, weekly deep dives, and live breaking news coverage.

Facebook is funding these shows, but it’s outside media organizations producing them.

A lot of people already see it as Facebook’s responsibility to make sure content on the platform is appropriate and not misleading or fake news.

Now that Facebook is creating its own content it carries even more responsibility.

It's no longer just hosting content provided by advertisers and users.

This might seem innocent to some but it’s very clear that by doing this, Facebook has all the incentive stomp out all content that doesn’t comply with its terms.

This includes all the naughty ads affiliates try to run, obviously.

WHAT THE AFF… swag?!

We’re gonna keep this short.

We’ve been told by a lot of you guys that you like what we do.

Because it’s informative but also delivered in an entertaining, funny way.

Well, we wanna create and give away some fun swag.

The first attempt is a series we call #justAffiliateThings.

Please vote for your favourites by clicking the link or the picture below.

You’ll get some if we meet at the next big conference, Affiliate World Europe in July.

Struggling with copywriting ideas for a cold audience?

You’re not the only one.

Ray Smith brought up the topic in the Purple Knowledge Lab Group.

He wants the community to help him with ideas to write copy for “wants” not “needs”, for a men’s jewelry brand.

This is quite an open topic, as talented copywriters can really build on that want, and make it seem like a need.

If you’re also in that situation, you can benefit from the advice given by the members there.

John Coyle especially gave detailed input in his comment.

When to say “no” as a marketer

This ties in nicely with the previous topic...

It’s often believed by people outside the space or new ones in that if you are good at marketing, you can sell anything to anyone.

This is far from the truth. Good marketers know how to choose the right products and the right audiences.

In other words, they try to sell products that match what people already want. The only thing they do is connect the two - products and people.

This means that you should be very careful about what you promote and to whom. And Paul Jeyapal shared his thought on this on Facebook.

There are 2 clear situations in which you should walk away as a marketer:

  1. Marginal Perceived Benefit - the product is only a small improvement on the existing market leaders.
  2. Educate To Sell - the problem the product solves is not commonly known. You run into a situation where you have to educate the prospect that they even have a problem.

The takeaway?

Pick products to promote that have clear perceived benefit (Ideally, 10x better than the competition). Find unique products that address a commonly acknowledged pain point.”

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
“Oh yeah, baby. Invest in that ICO for me, baby!”

Crypto and porn seem to be mixing a lot these days.

You can pay your PornHub subscription with it. Yeah, paying for porn, lol.

There are also more adult entertainment related ICOs than we can count.

And most recently, an Indian ex-porn star has been linked to promoting a scam investment.

The now-imprisoned entrepreneur, Amit Bharadwaj, founded a series of Bitcoin mining companies promising a 10x ROI for investors.

He then used celebrities to promote his stuff, including Sunny Leone, the ex-porn star, now Bollywood actress.

This has sparked a debate in India, whether or not celebrities should be held liable for their promotional activities.

Internationally, even bigger names promoted ICOs, like Floyd Mayweather, DJ Khaled and Steven Seagal to name a few.

Hmmm, wonder what other industry uses a lot of celebrity endorsements...

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