E-Commerce is meant to be the new 4 hour work week, but is it really? Facebook got some more bad press, Apple announces a ton of new features and Microsoft splurges to buy GitHub.
20/01/2019  - Images not loading? No problem, just read in browser.

How scalable is paid marketing for a business? As affiliates who live offer to offer, we know how tough it can get so what should you do with your own offers or stores? In other news, Facebook might have given more data to certain manufacturers and Microsoft buys GitHub. We also talk about how to tell when you are dumb even when you feel smart.

Some things never change - more FB bad press

It’s almost two months since Mark Zuckerberg testified in front of the US Congress but there is still more bad press coming.

The New York Times writes:

“Facebook allowed the device companies access to the data of users’ friends without their explicit consent, even after declaring that it would no longer share such information with outsiders.

Some device makers could retrieve personal information even from users’ friends who believed they had barred any sharing.”

Sounds pretty bad, right?

Of course, Facebook answered...

They say in the early days of mobile there were no app stores and companies like Facebook had to work directly with operating system and device manufacturers to get their products into people’s hands.

To bridge this gap, Facebook built a set of device-integrated APIs that allowed companies to recreate Facebook-like experiences for their individual devices or operating systems.

Facebook also says that “Contrary to claims by the New York Times, friends’ information, like photos, was only accessible on devices when people made a decision to share their information with those friends. We are not aware of any abuse by these companies.”

Way more people will read the New York Times article than Facebook’s answer to it.

So people will think their “private data” they put on Facebook is not safe. And then will keep using Facebook anyways, maybe just a bit more carefully.

This begs the question - if Facebook comes under such scrutiny for being a platform where misinformation can be spread, why are newspapers not also held to that standard?

They are clearly
creating the content, not just offering a platform for it. In Facebook’s defense, the attitude from some is quite hypocritical here...

Strategy and Distribution Models - What are e-commerce entrepreneurs doing?

Remember that report about apps used in e-commerce?

The guys at E-Commerce All Star Secrets made it as part 1 of their mega-report. Now they’re back with more.

This time it’s about strategies and distribution models.

“Which e-commerce strategies and distribution models make the most money?

What’s your testing budget per profit?

How many hours a week do the highest revenue e-commerce experts put in?”

All this info can be found in their post.

Perhaps to some people’s surprise - nobody has a 4 hour work week, everyone who makes money works 40+ hours a week!

Is your store addicted to paid marketing? Be careful!

Meet Andrew Chen - if the name doesn’t ring a bell, he’s a partner at Andreessen Horowitz and used to run growth at Uber. In other words, he knows his marketing and growth!

Not long ago, Andrew posted a so-called Twitter thread - a sequence of tweets meant to go together, like a blog post - about how startups, especially the ones in e-commerce are addicted to paid marketing.

This story will sound very familiar to affiliates, who live offer to offer. You get a new product, you launch it, and then you spend money to get sales, no organic growth.

Very familiar especially for dropshippers out there, right?

Well, here are the main problems Andrew sees:

  • Paid marketing is highly dependent on external sources
  • Some make the mistake of blending costs between all channels
  • Thinking initial acquisition cost is the same as long term ones.
  • Audience saturation
  • Competitors copying product, messaging and creative

Some solutions?

First, don’t fool yourself that you don’t have at least a few of these problems. Step one for fixing problems is realizing they exist.

Next, become less dependent on external sources that you pay. Reach your audience for free - very much possible if you have something of value to offer.

Segment costs across channels.

Realize early results can be misleading - you have a fresh, cool product out there, you’ve hit the absolute core audience hard. They will respond.

As time goes by, you reach out to less relevant people, and your audience can get saturated.

Check out Andrew’s full thread and follow his Twitter account if you’re doing e-commerce. We think it’ll be worth it!

Ever met someone who is so dumb that they don’t realize how stupid they are?

There is a name for that...

The Dunning-Kruger effect - When an intellectually challenged individual fails to adequately assess the extent of their own intelligence.

This can lead to an unhealthy bias of illusory superiority.

Dunning-Kruger sufferers cannot objectively evaluate their own mental shortcomings - they are too stupid to know how stupid they are.

Telling you that there are stupid people out there is not necessarily breaking news.

But this doesn’t apply to general knowledge only. On the contrary, it’s much more present in specialized fields.

We could each be Dunning-Kruger sufferers walking around blissfully ignorant of our ignorance.

Let’s take affiliate marketing as an example.

You gather some knowledge, you start making some money.  

You can easily overestimate your skills and feel you can conquer the world because you don’t know all the parts you don’t know.

You heavily overestimate your skills because you made a big breakthrough, but you are lacking any sort of long term proof of your skills.

At the same time, more successful people might have less confidence because they are more aware of all the things they don’t know yet.

Also in affiliate marketing, people who’ve been in the industry making good money for years are much less confident and more sceptical of their skills.

They know that there’s way too much they don’t know, so they aren’t comfortable acting like the absolute expert. *cough* gurus *cough*

You will even have such people think they are relatively unsuccessful, because they constantly hear of people making a lambo a day profit, while they are making a “measly” $1,000.

Make sure you learn from this...

When something new to you seems super easy and you have the feeling you figured it all out it might make sense to take a step back and question yourself.

Look for the more complex parts you don’t even know they exist.

Talk to more experienced affiliates and get their input on this. Just make sure it’s with people you trust and not someone trying to sell you their course.

Hangouts Meet(s) Skype

Skype is undeniably still one of the most popular conferencing tools out there. And Google knows.

In an attempt to make their own tool, Hangouts Meet, more appealing, Google has revealed that the software will soon work in conjunction with third-party video-conferencing software including Skype for Business, Cisco, and Polycom.

This way, you don’t depend on the tool the others are using and choose what you like best.

Google hopes this will make more teams go deeper into the Google software suite and use Hangouts.

The latest third-party integrations will be enabled via a partnership with Pexip, a platform that essentially builds bridges between otherwise incompatible video and audio technologies.

There’s more coming...

Google Calendar will soon natively support third-party video-conferencing tools.

This means that when you schedule a group meeting in Google Calendar, you will be able to select a conferencing option other than Google’s own products.

These changes should be rolling out over the next few weeks. We, however, are still waiting for inter-workspace calls on Slack.

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
“Developers, developers, developers, developers!” - Steve Ballmer, 2000, former CEO of Microsoft

Current CEO, Satya Nadella, is definitely on board with that chant from 18 years ago.

Microsoft is acquiring GitHub for around $7.5 bil.

For those who don’t know, GitHub is a large code repository, probably the most popular one with developers.

There are companies who host their whole projects there. Companies like Apple, Amazon and Google also use this service.

In other words, Microsoft buys one of the most popular developer tools out there.

In the dev world, Microsoft is still trying to improve its reputation. Most people are not happy about this acquisition.

And they show it through memes.

Should we expect the Office Assistant to show up in GitHub soon?

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