16/12/2018  - Images not loading? No problem, just read in browser.

Earnings week for many companies - Today we have a look at Alphabet (Google). Shopify same-day delivery - it's possible. A Wells Fargo case study... Oh, and affiliates piss off a rich UK celebrity.

Alphabet (GOOGL) did it again and outperformed analysts expectations in Q1. (Ad) Business as usual.

Here are the most important numbers:
  • Earnings per share: $9.93 vs $9.28 analysts estimate
  • Revenue: $31.15 billion vs $30.29 billion analysts estimate
  • Operating income for 2018 came in as $7 billion versus $6.6 billion in 2017
Stock didn't go crazy on this day, even after exceeding expectations.
Two additional numbers the crew found interesting:
  • Interest income: $399 million
  • Gain on equity securities, net: $3,031 million

It must be nice to have roughly $400 million interest income coming into your pockets in a quarter! Furthermore, the company posted a one-time gain on equity securities of roughly $3 billion, which is likely in large part due to its 2013 investment in Uber.

Advertising business:

$26.64 billion revenue, so still over 80% of Google’s revenue. Its Cloud unit brought in the rest basically.

Paid clicks increased 8% quarter-over-quarter - so more people clicked on ads. CPC (cost per click) decreased 7% though. The difference is probably not significant for affiliates, unless they own Alphabet stock.

Conclusion: Google stays very strong and experienced affiliates know its power. Maybe it’s time to dive in.

Which one of you pissed off Martin Lewis?

The British TV star is suing Facebook for defamation.

It is nothing new when we tell you that there are people out there using celebrities for their campaigns without their approval.

You run a misleading campaign, you get caught, you need a new account, you get caught again…

The story from both sides...

Lewis says he has repeatedly reported fake ads, but said they can take days or weeks to be pulled down by Facebook. Once removed, he said "scammers just launch a new, nearly identical campaign very soon afterwards."

Well, quite… Means he must have converted like crazy.

Facebook just said they don’t allow misleading ads and that they are in contact with Lewis’ team. They also confirmed several ad accounts got taken down for this.

Sure Facebook, sure...

This just adds fuel to the flame. It should be harder and harder to get naughty campaigns through.

Facebook educating users on advertising matters.

If there’s anything we’ve learned about the average FB user is that they have no real idea how the platform works. Facebook is trying to educate them, at least a little.

In this Hard Questions series, Facebook is addressing a bunch of common user (and Congress) questions. We’ve added our take to them.

If I’m not paying for Facebook, am I the product?
FB: No.
WTAFF Crew: Not the whole product, but probably part of it. Really depends what advertisers get offered, since they create FB’s revenue.

If you’re not selling advertisers my data, what are you giving them?
FB: Advertising space, like on TV.  We share reports about the performance of their ad campaign - For example, tell an advertiser that more men than women responded to their ad, and that most people clicked on the ad from their phone.
WTAFF Crew: That damn blackbox of an always changing algorithm. Sometimes magical, sometimes… not so much. In all seriousness, while data is not sold, it’s very much used for the advertiser.

Why does Facebook need all this data?
FB: For a better user experience, to show more relevant content and ads.
WTAFF Crew: … and to print money.

What if I don’t want my data used to show me ads?
FB: You can opt out of sharing data but you’ll still get ads.
WTAFF Crew: … but it doesn’t mean you will avoid scammy ads. Might even get more of them since only those will convert for broad, non-targeted users.

One more step for Shopify stores to compete with Amazon

There’s no doubt that Amazon is one of the 2 biggest brands in e-commerce, alongside Alibaba. For most people in the Western world, it’s clearly the biggest.

How did they reach that stage? The culture of putting the customer and their experience first. If you ever interacted with Amazon support as a buyer, you know it’s terrific. Everything is flawless 90%+ of the time.

This is something Shopify store owners can replicate. They can absolutely have great support. One thing they couldn’t replicate easily, until now is fast delivery times. Enter Deliv.

Deliv enables Shopify retailers to offer scheduled, same-day delivery to customers.

"Part of our business model is we are an assets-free logistics company. When it comes to storage, the retailers are one place of where storage is." CEO Daphne Carmeli told TechCrunch.

For retailers without storage of their own, Deliv partners with fulfillment centers all across the U.S.

At the moment, Deliv only offers their services only in the USA.

This sounds like a great service for anyone running e-commerce stores targeting the States. If anyone has used it already, we’d love to hear your experience with it!

Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
How To Sell People Stuff They Don’t Need - A Wells Fargo Case Study

You don’t find any growth opportunities for your company? You are just not creative enough! This is how the big boys at Wells Fargo do it:

1. Set unrealistic revenue goals for your sales team.

2. Connect their performance remuneration to short term revenue numbers.

3. Let them be creative and create a problem for your customers. Exaggerate risks and spread fear. Mislead.

5. Let the customer identify the problem: "There are other people willing to take your risk in exchange for a small fee."

6. Offer a solution to the problem. "Hey, here we have the perfect product for your personal situation."

7. Close the deal

8. Pay $1 billion fine - PAY $1 BILLION FINE?!?!
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