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ManyChat enables payments through FB Messenger, Snapchat also making e-commerce plays. Facebook now checks your ad copy for correct grammar. Apple leaks and crypto wins. Read it all in 5 minutes.

Accept payments directly in Facebook Messenger

If you’re running an ecommerce store, there is great news for you. For the first time it’s possible to sell your products in Facebook’s Messenger without your customers needing to leave Facebook using ManyChat.

The pros:
  • Your customers don’t need to leave Messenger which makes the purchase process more smooth and should lead to higher conversion rates.
  • Because of its interactivity messenger marketing can make the sales process more tailored for your customers questions and needs.
  • People trust Facebook (yes, even after the "scandal")
  • It’s easy to implement since you don’t need to set up third-party or cross-domain tracking.

The cons (for now):

  • No upsells - You can only sell one item per purchase
  • Only on Stripe - You need to have a Stripe account (which is only available in 25 countries)
  • No subscriptions - No option for charging recurring fees inside ManyChat
Snapchat also making big e-commerce plays!

A select few Discover publisher channels have access to an e-commerce option. This features allows users to swipe on a product and then purchase it within the Snap Store.

So far, the store only sold Snap swag but it should become open in the near future.

The option will first roll out for big brands only but let’s keep an eye on it. If Snapchat wants to bite into Facebook’s share, it must open to as many advertisers as possible.

Facebook's taking advertisers back to school!

Facebook is concerned about bad orthography and wants to make sure that advertisers use proper language to educate Facebook users.

STM Forum member mihalis09 posted a screenshot in this thread showing that Facebook is requiring correct grammar and spelling for ads now. Quite ironic that the warning contains a typo - see original here.

The reason for it is that some advertisers like to play around with words like c-currency, crypt0 or bl0ckchain to get their ads approved.

Next level in the cat and mouse game. Let’s see with what new ideas affiliates out there come up with, and when and how Facebook reacts to that.

If you’re not on STM already, this is our affiliate link if you want to sign up under us.

Write to sell!

Gong.io has analyzed 500.000 sales conversations to figure out the most effective words and phrases to boost conversion rates in sales conversations.

Boosters:

"Does that make sense?" - used to move customers to the next step in the sales funnel.
"Imagine" - Show customers an outlook of their opportunities
"Successful" - Well, who doesn’t want to imagine him being successful.
"Fair" - Fair sounds fair

While these are from sales conversations, they do give you a good hint about how to write better copy.

In general talk about your customer, not about your business. They mostly care about themselves, they don’t really care about you.

Avoid pointing out how great your company is, focus on making your customers picture their success story and then somewhere in all this glory and honor (and money) there they can also see your products and services.


When it comes to powerful words in copywriting you should also check out this list of power words for writing emotional headlines.

POOLSIDE CHAT
Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
 
Apple has more leaks than the Titanic.

Apple’s recent memo to its employees talks about how leaking information about new OS versions or new products can “negatively impact sales of the current model, give rival companies more time to begin on a competitive response and lead to fewer sales of that new product when it arrives.”

Last year Apple caught 29 leakers, all were fired, 12 even got arrested.

Of course, the warning about leaking got leaked. Apple must have someone employed as a troll.

Considering this a key issue, Tim Cook immediately went live on FB for the first time ever to make a statement.

Billionaire Bitcoin swag

Investor Tim Draper went on Fox News wearing a Bitcoin tie. He was talking about the future of California but the Internet couldn’t care less about California.

Tim Draper is well known in the cryptocurrency space and he recently predicted the price of Bitcoin reaching $250,000 in 2022.

Whether or not the market was affected by this, we have no idea. But BTC is back over $8,000, having gone up ~$1,000 over the weekend.

 
 
 
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