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Facebook will roll out their Ads transparency features next month. We've summarised what happend in the days after GDPR, it's more confusing than we thought. Ponzi schemes are still in play in crypto.
17/08/2018  - Images not loading? No problem, just read in browser.

Are you ready for Facebook showing you all the ads on their platform? We are! Get the summary of all things GDPR after it came into play, including the takeaways from the Q&A from Friday with GDPR lawyer, Sarah de Diego. Learn how to plan campaigns better and learn to avoid crypto ponzi schemes.

Facebook launching what affiliates call “its own spy tool”

This has been in the making for some time in the Facebook kitchen.

They started with political ads - you could see more information about them, from all over the world, in their Political Content Ads section.

Well, Rob Leathern, Director of Product has announced on Twitter that starting next month, Facebook will be showing all active ads (regardless of political content or not) to all users globally, for every page on Facebook.

If you have been to Canada or Republic of Ireland, you might have seen this feature already while it was testing.

We’ll update on all the info this feature brings and how to use it once it’s rolled out!

High level, step-by-step campaign roadmap

One thing affiliates running high volume for a long period of time have is a plan.

A plan to repeat results over and over again.

Danilo Lee shares his own roadmap for campaigns, the same one he and his team use.

From choosing what type of offer to run, to understanding the advertiser’s model, what KPIs to focus on, to testing and of course, scaling.

It’s a bit of a longer post, but it’s worth the read. It applies to just about any vertical or traffic source. Check it out!

Purple Knowledge Lab Group GDPR summary

Last Friday, the Purple Knowledge Lab Group organized a video interview with Sarah de Diego, an attorney specialized in internet marketing to talk about how the GDPR affects affiliate marketers and ecommerce store owners.

If you are an affiliate or ecommerce store owner we recommend checking out the full interview here.

Key takeaways from the Q&A:

  • When Facebook is placing ads they are compliant to do that because they have users consent. If you are uploading your custom audiences it’s on you as an advertiser - so you have to have the consent of the user.
  • If users give their information to buy a product and you want to use this information to retarget them it’s a greyzone. If it’s the same company and the “same” product it’s “probably ok”, if it’s your sister company with a different type of product you need user's consent for that.
  • No more “by checking this box I agree with privacy policies and terms”. You need to describe what personal information you’re taking from your users , what you going to do with that information, with whom you share it with and how long you’re going to store it. Giving consent has to be opt in, not opt out.
  • What if you upload a custom audience and create a lookalike audience? You are responsible that the custom audience gave their consent, FB is responsible for the LLA.
  • The GDPR still applies to you when you’re outside the EU. It’s going to be interesting to see how it is going to be enforced since a lot of EU member states are not prepared for it themselves. “I’m not expecting any enforcement anytime soon because not even the authorities are ready for it” says de Diego.
  • You cannot transfer personal information from EU citizens outside of the EU unless this country has an adequacy provision. Only a few countries have that. For EU - US specifically there is the privacy shield program. When you sign up to this program and subscribe to the rules you can take and store information from EU citizen.

The days of the “aftermath”

A lot of noise more consequences than we expected.

The first and most obvious ones are people getting bombarded by requests to review privacy policies of services they had no idea they were signed up to.

Additionally, countless websites added cookie notices. Some went to an extreme and blocked EU visitors, like the LA Times.

What we couldn’t predict is the mayhem in programmatic ad buying in Europe. Ad demand volumes dropped between 25 to 40% for European traffic. Ouch!

Hmmm… what else?

Right! A guy we can almost certainly call a “privacy troll” has also filed 4 lawsuits - one against Google’s Android OS, one against FB, one against Instagram and one against WhatsApp.


His name is Max Schrems, an Austrian lawyer and “privacy activist”. While we also like privacy, we find his claims borderline insane.

Sure, we didn’t read through all the papers, so we’re going off what different news websites reported but he essentially says that it’s against the law for FB and Google to deny you service if you don’t accept their terms.

Neither of the two are a non-profit or public good - we think that you can hate on them for their privacy practices but they should absolutely have the right to deny service to people who don’t accept their terms.

The answer is to maintain a healthy, competitive tech ecosystem where competitors that do it better can overtake them.

The guy is making headlines - that’s his goal most likely. Without knowing the details, this lawsuit is probably a joke.

If Schrems wins, we might be taking a small step towards the world described in George Orwell’s Nineteen Eighty-Four, where lawmakers have a bit too much power for most people’s taste.

Oh well… What seems to be clear is that the big companies will be making headlines, and will be sued.

The results of those lawsuits will guide smaller companies towards actually being compliant.

Like we said before, the law is quite ambiguous so while you can try to follow it, you are quite far from certain, regardless of what you do.

Facebook is not the only one with Feed ads

If you buy ads from Google, you might have noticed that the search (and advertising) giant is testing ad cards in Google Feed.

The ads look exactly like normal content except for a small green mark saying ad - pretty sure many people miss it’s an ad.

Google Feed is what was previously called Google Now, and it displays predictive cards with news, location information and daily updates.

If the test is successful, you can expect this ad type to roll out globally and bring some tasty new mobile inventory!

POOLSIDE CHAT
Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
Soooo… When moon? Not now!

It seems like we only have bad news about crypto recently.

This time, coming from South Africa.

The police is investigating an alleged ponzi scheme that involved 28,000 investors, with losses estimated around $80.4 million.

Who was behind it? BitCaw Trading Company, also known as BTC Global.

They followed the standard script of offering 2% interest per day on the loans people deposited with them.

BitCaw is saying they are not the same as BTC Global.

And BTC Global is saying Steven is to blame, one of their former admins.

Lesson here is don’t trust Steven, or anyone who promises 2% interest per day.

Oh, and we told you Alexa is evil...

Amazon has no idea why it recorded a conversation of a couple and then sent it to one of their contacts.
 
 
 
 

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