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We've browsed the web for GDPR help and put together a guide for affiliates: consent, tracking, e-commerce, pops, native, etc. They are all covered. And blocking EU visitors is against GDPR, so you can't just do that.
18/06/2018  - Images not loading? No problem, just read in browser.

Facebook has a few updates for Groups, to enhance your community. We wrote the most relevant but (still incomplete guide) for GDPR for affiliates. It's incomplete because nobody knows how to implement this with anything close to 100% certainty. Oh well, at least we tried, right?  And as bitter as GDPR is, the Internet did not disappoint when it comes to jokes - see which are our favourites.

The Ultimate  WHAT THE AFF… Guide To GDPR

Tomorrow’s 25th May and GDPR comes in full effect. You still didn’t do anything to be compliant and have no idea what to do.

We’re gonna try to help. This is by no means advice from a lawyer, it’s basically a summary of everything we’ve read about the GDPR that makes sense.

Although it might not make you fully compliant, it will probably show anyone that you are trying and you won’t have to pay business killing fines if something even happens.

One solution that people have been talking about is just blocking EU visitors. Bad news, you can’t legally do that.

As per this article, the GDPR prohibits profiling of individuals, including of their online identifiers or locations, which means by blocking them you are profiling them and violating GDPR. Silly, we know...

Step 1 for becoming compliant - Obtaining consent

For tracking cookies, this one is free for limited use but should do the job. It’s called Cookiebot - easy to setup and use.

Scans your site, adds the cookies and has templatse for all common ones like Google Analytics and Facebook Pixel.

There are also instructions directly from FB on how to obtain consent with the Pixel.

If you’re gathering leads using a lead magnet, adjust your copy to say people are signing up for your *choose topic here* newsletter which can include marketing AND to receive their ebook. Checkboxes are not the only way to obtain consent.


Step 2 is an understandable Privacy Policy

Again there’s a tool to automatically generate it and it includes templates to add any popular tools you might use to store and process data.

Step 3 - Using Google Analytics? Anonymize.

If you are a power user with GA, you might have a lot to do. If you use the default basic setup, you just have to click a few buttons and it’s done. Check this full guide to implement it.

If you want to gather PII (personally identifiable information) you have to obtain consent beforehand, with Cookiebot or other tools.

Running an e-commerce store?

Google Tag Manager and Cookiebot combo could cure your headache.

We’ve found this ~11 min read which guides you through implementing consent across your store using Google Tag Manager.

Go get some RedBull (or do you prefer Monster?)  from the store, then sit down and grind through it.

What if you just media buy on pops, native, etc.?


We’d guess you are low on the list to check for compliance but from what we understood, depending on what data your tracker takes, you might need prior consent with one of those annoying opt in banners.

Or, your tracker can anonymize personally identifiable data and you don’t need consent (see Google Analytics section).

Your tracker also must be GDPR compliant in terms of storing and securing data. So far all popular options have implemented changes to be compliant.

Unfortunately we cannot know for sure if they are, and probably nobody does until we see how ambiguous parts of the regulation are enforced.

Think you still need to do more, but you are not sure what? Well, there’s not much we can help you with - it sounds like you need legal counsel.

Before you start paying money, it’s better to have a look at this checklist.


Go through it and see which issues are hardest for you to solve, then try learning more about those specifically.

Finally, if you are just hell bent on becoming a GDPR expert, here’s the official website, with the full 200+ pages for you to read through.

Are you still with us?

Tools for Community Builders from Facebook

Facebook has been saying groups are a priority for a while now. They even suggest all pages to create a group to foster their communities better.

Groups have kind of replaced pages for some industries, like our own. People build communities in groups - just see Facebook Ad Buyers and Purple Knowledge Lab groups.

It’s not surprising that Facebook is bringing more tools for groups. These new features are focused on safety.

Admin support

Better Facebook support, expected to answer usually within one business day. Currently limited availability only for some admins, in English and Spanish. It can be found in admin tools.

Online admin education resources

In short, complete advice from Facebook on how to start and grow your community.

New features for group rules.

Giving a member details on which group rule they broke when removing a post they made.

Preapproved members

Pre-approving posts by certain members so you have less moderating work to do.

Facebook’s war on fake news and misinformation

First step seems to be going into film making - yesterday Facebook released “Facing Facts, a short film that provides an inside look at the fight against misinformation.

The big challenge Facebook is facing is that there is no one source for truth. There is a lot of content in the grey area - as stated by Zuck in his US hearings too.

The way Facebook is dealing with this problem by splitting it up in categories:

bad actors - fake accounts, spammers, scammers, hackers
bad behaviour - polarizing, misleading, spamming, sensationalizing, engagement bait
bad content - false news, hate speech, spam, clickbait

While these problems usually show up in combinations, each of them requires a different strategy. Facebook’s strategy is to remove, reduce and inform.

Facebook will remove hate speech, terrorist content and fake accounts. Sounds reasonable...

When it comes to clickbait, spam or sensationalized headlines the reach will be greatly reduced and only a few people will see the content.

Facebook will also inform its users by showing related articles or background information about the source of the story to help users make their own decisions.  

Last but not least, Facebook wants to measure its progress in the fight against misinformation through an Academic Commission.

All in all, tricking Facebook is going to get harder and harder so maybe it’s time more affiliates change hat colours.

POOLSIDE CHAT
Cool tech, (funny) business, lifestyle and all the other things affiliates like to chat about while sipping cocktails by the pool.
GDPR might not be a joke but that doesn't mean we can't laugh about it
 
 
 
 

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